Attention-Grabbing Brochure Cover -- Strategic Thinking
a print design project by jmnovak

Creative brief

The buyer added updates to the brief. Read them.

LET ME TELL YOU ABOUT US:

We're a leading provider of seminar training in North America

HERE IS WHAT WE NEED:

We need a creative -- eye-catching design template for a cover of an upcoming seminar. (or internal staff will take care of producing brochure "guts" ... we just need a great COVER concept from you!)

OUR TARGET AUDIENCE IS:

Mostly people in leadership positions -- all types and sizes of organizations

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

Note – I’m creating these parameters to help you know what I want and what I won’t consider. I just want to help you not waste your time. So, I urge you to take 2 minutes to read the following pretty simple requests:


*Set up for standard 8 ½ x 11 portrait

*The 2 most important words on the page are “STRATEGIC THINKING” – so those 2 words of the title should pop more than any other element on the page … that means even more than any picture or graphic you put on the page (and you can’t make either “strategic” or “thinking” more important than the other – the 2 have to be read together to make any sense).

*Looking for a clean, bright, contemporary design with a decent balance of white space.

*No pics of people on this design please.

*Don’t use any large area, super-dark shading on the page – it’ll bleed through on our cheaper offset paper and ruin readability of the next page.

*I do NOT like a lot of reverse type -- so use it judiciously if it is used at all. Design entries that use nearly all reverse type will not be considered.

*If your design is selected – you’ll need to provide a FULLY EDITABLE layered PSD document, list of fonts used, source of graphics used. I’m just having you create the cover (and this is not final copy) – my internal team will take care of all edits and will finish off the rest of the brochure. Note -- If you create it in Illustrator and/or InDesign … you’ll have to translate it over to a layered PSD document if it is selected. I’m just trying to save you some steps here.


Thanks for working on this project! I look forward to seeing your awesome creativity in action!