Green at Work webshop logo
a logo project by GreenatworkNL

Creative brief

LET ME TELL YOU ABOUT US:

We are currently building an e-commerce website for our new business called
Green at Work. In our webshop we will sell sustainable office supplies. Next
to the webshop we want our site to be a central information point when a
company wants to become more sustainable or ‘go green’. Typical products we
will sell in our webshop are paper, pens, batteries, cups, LED and CFL
lamps, etc. The web-shop will be built in Magento.

HERE IS WHAT WE NEED:

A logo, including the company name (written as Green at Work), to be used on
the website, letterheads and business cards. The logo will be an integral
part of the company brand.

OUR TARGET AUDIENCE IS:

Small Medium-sized Enterprises (SME’s), procurement people within these
companies, but also consumers. Hence, a broad audience. But specifically
people that have affinity with becoming more sustainable/green.

WE LIKE THESE DESIGNS:

Please surprise us!!!

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

We don’t want the typical ‘green logo’ (which incorporates any of the cliché
leafs, trees, the recycled logo, etc). The colour green can be included, but
it doesn’t need to. Either way, it must not be overly complicated or have
too many colours: clean and stylish. The background should be white.