Green Leaf Bistro - Flavors of the World
a logo and stationery project by deansmall

Creative brief

LET ME TELL YOU ABOUT US:

Brand Positioning Statement


Target Customer
The Green Leaf Bistro core consumer is a time starved, socially conscious and educated consumer who is concerned about their physical health and enjoys eating adventurous flavorful food.

The Product
The core products are well recognized high flavor profile International street foods that are craveable with a healthy twist. Tag line is "Flavors of the World".

Company Point Of Differentiation
Green Leaf Bistro stands apart from other fast food concepts by translating Organic & Hormone Free ingredients into the most popular flavors in the world.


HERE IS WHAT WE NEED:

logo design that speaks to fun, delicious and healthy food. Logo must work for store signage
business cards, hand written note cards, letter head and envelope.
Ideally the logo needs to work with a tee short design and can also be used for printed cups.



OUR TARGET AUDIENCE IS:

Green Leaf Bistro is a celebration of world flavors with a “Good For You” strategy using organic and hormone free foods. Green Leaf Bistro will become a paradigm shift of how people dine. Our concept will bring flavor, visual presentation to a new level.

Purpose- Our Credo is: The time is NOW! It’s the right thing to do and I’m just doing my part! Our sense of purpose inspires internal and external customers to be part of it.
We embrace sustainable, local farming where delicious and healthy food is inspired through the use of world flavors.

Belonging – The management team embraces a caring and nurturing culture. Green Leaf is a concept where people want to work and guests want to visit due to our core values.

Community – We make our message personal to each community that we enter. Our positive message resonates well into the community and we make it personal by having our local store uniforms identified by each city that we are in. We are fully engaged and committed to contributing and local involvement. We embrace our community and environment and take responsibility to ensure that we contribute back and that we are fully engaged, proactive and leading by example.


WE LIKE THESE DESIGNS:

should have a eco friendly design with a little attiture. it myst me CLEAVER and resonate with people so that our brand creates a sense of belonging.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

A Green Leaf in the logo design
We also think a fork holding the green leaf would be important so that we clearly communicate that we are a restaurant.
The tag line bust also be woven into the logo design "Flavors of the World"