Chase 'n Sarah Vineyards
a package graphics project by sbrut

Creative brief

The buyer added updates to the brief. Read them.

LET ME TELL YOU ABOUT US:

We are a family owned vineyard and winery in Northern California that has been in business for over 30 years and produces wine under three different brands. We are a relatively small company but we do distribute our brands in over 20 domestic markets and 10 countries.

HERE IS WHAT WE NEED:

We need an additional wine label design for a wine that will retail between $10 and $12 and will be sold primarily in the U.S.


OUR TARGET AUDIENCE IS:

Our target audience is both seasoned wine drinkers looking for a good value, everyday wine and consumers who are confused and overwhelmed with the numerous choices of wines on their shelf and are intrigued by our unique and/or fun design. The names Chase and Sarah are important names to our family. Using the play on words to sound like "chasing Sarah", we pictured two distinctly different styles of labels and are open to either concept. The first would be a label that appears a bit more upscale and classy, possibly utilizing a silhouette of Chase and Sarah running up a hill or in a vineyard, with of course, Chase chasing Sarah. The images don't have to be large, there needs to be sufficient room to list the wine varietal (Cabernet Sauvignon), year (2008) and appellation (Mendocino).This concept would make them think very upscale, nice clean packaging for a good price. The second concept would be a bolder, brighter more exciting and colorful. Picture kids play room, blocks, color crayons, coloring outside the lines etc... Again, somehow incorporating the play on words Chase and Sarah, and including the other mandatory things above. This concept would make them think Fun, youthfulness, and put a smile on their face.

WE LIKE THESE DESIGNS:

For concept one, look at a winery named Savannah Chanel in northern california to see a nice silhouette image. There are many other very classy upscale wine labels out there to pull from. For concept two, look at a wine called Mia's Playground, Yellowtail, Red Truck, Smoking Loon, and many more somewhat whimsical and colorful labels.