Interviewing Email
a email template (uncoded) project by jmnovak

Creative brief

LET ME TELL YOU ABOUT US:

We are a leading provider of business training in North America.

HERE IS WHAT WE NEED:

An email template for an upcoming seminar. Looking for a more light-heated design ... NOT looking for a corporate-looking piece (our customers respond better to brighter -- happier -- less traditional looks).


OUR TARGET AUDIENCE IS:

Working professionals -- managers and supervisors who hire people. All industries -- all size and types of organizations

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

*Looking for a bright, playful – happy – design

*I’d really prefer to NOT use realistic photos of people. I’d much prefer an illustration/cartoon approach to illustrating people … this would make the training look less intimidating (and less boring … let’s face it … people probably need this training, but they might not look forward to the notion of sitting in a seminar for 6 hours to learn it … that’s why the feel for this email needs to convey energy and light-heartedness, so the training is perceived as more fun than work.

*I’ve “boxed” the top elements on the page to illustrate that these are the MOST important elements on the page. I need for the title to pop – and I need for the $50 off discount to be the thing that pops next. Everything below the main box is secondary, supportive copy – and doesn’t necessarily need to be big or featured.


*I am NOT a fan of a lot of reverse type -- so use it judiciously. Designs that come in with nearly all reverse type will not be considered.


*If your design is selected – you’ll need to provide a fully editable layered PSD document, list of fonts used, source of graphics used.


Thanks for working on this project!