Conflict Email
a email template (uncoded) project by jmnovak

Creative brief

LET ME TELL YOU ABOUT US:

We are a leading provider of training in North America

HERE IS WHAT WE NEED:

An email template design. Lighthearted -- fun -- upbeat look (NO serious stuff -- please -- that'll turn people off!)

OUR TARGET AUDIENCE IS:

Working professionals -- all industries and types of organizations

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

*Looking for a bright, playful – happy – design

*I’d really prefer to NOT use realistic photos of people. I’d much prefer an illustration/cartoon approach to illustrating people … this would make the training look less intimidating (let’s face it … people like to avoid conflict and confrontation – not deal with it. So, even though they need this training, they might be thinking of putting it off … that’s why the feel for this email needs to convey energy and light-heartedness, so the training is perceived as non-intimidating rather than difficult or threatening).

*I’ve shaded the top elements on the page to illustrate that these are the MOST important elements on the page. I need for the title to pop – and I need for the $50 off discount to be the thing that pops next. Everything below the main shaded area is secondary, supportive copy – and doesn’t necessarily need to be big or featured.


*I am NOT a fan of a lot of reverse type -- so use it judiciously. Designs that come in with nearly all reverse type will not be considered.


*If your design is selected – you’ll need to provide a fully editable layered PSD document, list of fonts used, source of graphics used.


Thanks for working on this project!