Logo Design for Software Consulting Company
a logo and stationery project by starfox203

Creative brief

The buyer added updates to the brief. Read them.

LET ME TELL YOU ABOUT US:

VCG is a leading interactive design, web consulting and software development company specializing in internet product development. With a valuable combination of industry experience & technical expertise, VCG applies the latest proven technologies to meet your company's objectives and improving our clients' bottom line. VCG offers high-value, low-risk solutions that cost effectively meet your business needs

HERE IS WHAT WE NEED:

We need a new logo that is modern, clean, professional, dynamic and powerful. It needs to be bold but also straightforward and should not be too "techie." We are named Venice Consulting Group, but the logo should focus on VCG.

We were born in Venice, California and are very much indicative of the Venice lifestyle, which should play into the design. While we are a technology company, our logo should not be overly technology driven.

Historically we have used orange as a baseline color but are very open to exploring new color options, though they should be understated and clean and not too rainbow. Probably 1-2 colors max plus grey or black.

OUR TARGET AUDIENCE IS:

Our clients are mostly corporate enterprise and startup companies, CTOs, IT manages and marketing personnel.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

3 dimensional is ok, though it should be understated. No drop shadows or bevels though. We prefer clean, 2 dimensional looks, though 2D shapes that are made to look 3D can be cool.