Agentine wine makeover- from simple to sexy
a package graphics project by kikizake

Creative brief

The buyer added updates to the brief. Read them.

LET ME TELL YOU ABOUT US:

Torrontes is a grape used in making white wine in Argentina. It has been marketed to N. Americans in very serious packaging. This wine is very inviting once it hits your lips but the packaging has said "stay away".

Please help us invite people to this sexy, refreshing Argentine wine.
Make us the next pinot grigio.

Torrontes Wine Descpription:

White flowers, perfume, peaches fresh pear and apple. it tastes like a cross between viognier and reisling or muscat.



HERE IS WHAT WE NEED:

fresh, bright, crisp, energetic, aromatic, floral, sexy, playful, eye catching

colors - green hues and white, maybe yellow hues as well

Name is "Flora Blanca' think flowers, blossoms,

paper label
- full wrap or larger label, be creative, differentiate not just from other Torrontes but other wines

- the glass will be green glass or maybe clear. the wine should look fresh, refreshing
- screw cap
- the name : Flora Blanca
- Varietal: Torrontes
- Alcohol: 12.9
- Region: Argentina


OUR TARGET AUDIENCE IS:

women.
price 9.99 u.s.
More than 90% of wines consumed in the u.s. are at or below this price point.
most are purchased by women.

WE LIKE THESE DESIGNS:

we like this one best

http://wholefoodsmarket.com/pressroom/wp-conten...

better but too masculine
http://espiritu-de-argentina.com/fileadmin/temp...

the reason for torrontes lack of success in the u.s.
http://www.grapeswine.com/images/1465477.jpg
http://www.classicwinedirect.com/images/main-im...
http://www.testawines.com/productimages/torront...