The Aspen Network (LOGO)
a logo project by ck1dfw

Creative brief

The buyer added updates to the brief. Read them.

LET ME TELL YOU ABOUT US:

The Aspen Network is an online training and communications network for women in the global direct sales industry. We help individuals connect, grow and succeed in their personal and professional lives. Our pursuit of excellence is achieved in the spirit of productive cooperation from industry leaders at all career levels.

HERE IS WHAT WE NEED:

We need a logo that conveys the attributes of our company:

Our core values define our company culture and provide the framework for what we deliver to our clients each and every day.

Integrity
Our words are consistent with our actions. We respect every client’s ideas and rejoice in their discovery to reach their full human potential.

Knowledge
We offer expert training and education by industry leaders at all career levels to help our clients achieve their personal and professional best.

Support
Not only do we give provide the tools our clients need to succeed, we provide the inspiration and motivation to nourish their souls and drive their business.

Results
The Aspen Network is results driven and holds itself accountable for helping our clients succeed. Our clients continuously evaluate our services, processes and educational content. We make timely and effective decisions to insure that we maintain the highest quality training and communications platform to the direct sales industry.


OUR TARGET AUDIENCE IS:

Female entrepreneurs between the ages of 24-64.

WE LIKE THESE DESIGNS:

Designs that are fresh and clean.
Organic.
Convey our "Connect, Grow, Succeed" tagline
Can incorporate Aspen leaves and/or trees

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

No acronyms. Do not show us a treatment with TAN in the design.

Make sure the logo will translate from web to TV and print. A logo that works in color and B/W will be a home run, but not a pre-requisite.