Logo for Business Advisory, Strategy and Marketing Research Consultancy with Focus on Green
a logo project by dschatsky

Creative brief

The buyer added updates to the brief. Read them.

LET ME TELL YOU ABOUT US:

Small (one-person for now) consultancy/practice. Provides business advice, strategy help, and market research. Industry focus areas include: clean technology markets, alternative energy, corporate sustainability, Internet and information technology. The principal (me) is a seasoned executive with broad business experience across many industries and functions.

I maintain a blog that focuses on clean tech, alternative energy and sustainability at greenresearch.com.

While a goal is to specialize in projects in those "green" areas, my work is not limited to those areas. A common denominator of our work is that our clients are technology intensive businesses, meaning either energy tech, clean tech, information tech, Internet tech, medical tech, etc.

HERE IS WHAT WE NEED:

We need a logo (and possibly logotype) to represent the business on business cards, Web site (greenresearch.com), e-mail signatures and PowerPoint. I am not asking for a PowerPoint design at this time; that may be a follow-on project.

I do business under the name Green Research™. The logo should carry the trademark symbol ™.



OUR TARGET AUDIENCE IS:

Customers fall into two main categories: 1) technology-centric businesses, such as Internet venture, an enterprise software vendor, a health technology vendor, a clean tech or energy technology vendor, usually start ups or mid-sized firms 2) large corporation.

Here are some of the attributes I would like the logo to carry/convey: current, tech-savvy, intelligent, analytical, quantitative, professional, solution-oriented.

I would like a design that is compatible with and suggestive of the "green" area, but not exclusively so. Clients in the green space should be able to relate to the connotation of environmental/clean tech/sustainability/etc. But clients who are general business or technology companies should not be burdened by an associate that does not apply to them. The Green Research brand should be able to be relevant to all client types listed above.

WE LIKE THESE DESIGNS:

I have a hard time with this. I will say that this logo appeals because its multi-color and it conveys the two meanings ("ink" and "insect") in complementary ways: color and shape. http://logopond.com/gallery/detail/44420


WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

No "green" cliches such as trees, leaves, solar panels, wind turbines. The color green may be used, however. A restrained visual pun is ok (see Inksect above). But nothing too cutesy. Naturally, it should look distinctive--no "haven't I seen this somewhere before" kind of feeling.