Logo for Prestwick Services, LLC
a logo project by eharnden

Creative brief

The buyer added updates to the brief. Read them.

LET ME TELL YOU ABOUT US:

First the businessy description:

Prestwick Holdings, LLC is a holding company made up of three insurance related businesses: AP Insurance, Intego Insurance Services and Prestwick Serives. At its core, Prestwick uses leading edge insurance portal and connectivity technology from AgencyPort Insurance Services, and has customized the software to enhance its various business units’ distribution. In addition, Prestwick has developed its own proprietary technology for the administration of payroll deduction workers compensation, and has interfaced the software with its portal.

Now a another spin....

Prestwick is a start-up company with a young, entrepreneurial spirit looking to take the old, stodgy insurance world and light it up. The name of the company (Prestwick) is based on an amazing golf course in Scotland that all of the founding team love.

HERE IS WHAT WE NEED:

We need a corporate logo. It will be used on our website, our collateral, letterhead, etc. The logo will be the main part of our corporate identity, our look and feel...

OUR TARGET AUDIENCE IS:

Our target audience are insurance buyers and insurance companies

WE LIKE THESE DESIGNS:

AgencyPort.com, hiscox.com, aon.com, ascotuw.com, http://www.prestwickgc.co.uk/, we can provide others

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

Like to see something that is innovative and fresh, but staying conservative (it is insurance after all). We want to bring something refreshing and new to the industry but give a preception of strength, confidence, a tie back to the old school (i.e. the name Prestwick - "where golf was invented", etc.