Hartford Financial Logo
a logo and stationery project by hartfordfinancial

Creative brief

LET ME TELL YOU ABOUT US:

We are a financial consultation firm. We handle large scale multi million dollar transactions on the purchase, sale, and management of real estate. We also create financial and investment models that are used in varying avenues in the financial world. On the other end, we cater to individuals and structuring their personal financial and investment plan. We are closely comprable to Merill Lynch, JP Morgan, and Ameriprise.

HERE IS WHAT WE NEED:

We need a logo that distinguishes our company. It needs to be simple, modern, elegant, provoke trust, and make us look like a very established business. In addition, it should have a slightly modern element to it.

OUR TARGET AUDIENCE IS:

Inidividuals are one of our target audiences. People looking for financial advisors, fund managers, stock brokers, and financial analysts to help them with budgeting, retirement savings, direct investment, etc...We also cater to large corporations and investors for Consulting. We work to close several very large accounts each year and the are a large portion of our business as well.

WE LIKE THESE DESIGNS:

ING, Apple, Nike, Blackberry, Livestrong, Merill Lynch, ABC, CNN, just to name a few.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

No limitations.