Logo design for a management consulting firm
a logo project by JTM

Creative brief

The buyer added updates to the brief. Read them.

LET ME TELL YOU ABOUT US:

Highlands Group, Inc. is a boutique management consultancy focused on supply chain management - the operations side of organizations. Our services help our clients to achieve important goals such as reducing costs, reducing supply lead times, and improving quality. We want to convey experience, expertise, dependability, and a focus on client service.

We bring the expertise, pragmatism, and business savvy necessary to serve as a trusted advisor to our clients.

HERE IS WHAT WE NEED:

We are looking for a logo that will be incorporated into our business cards, PowerPoint presentations, stationery, and website.

OUR TARGET AUDIENCE IS:

Our target audience is executives with significant responsibility over the operations side of their organizations along with the middle managers that work for these executives. From an age perspective most of the target market falls into the 30 - 60 age range. This demographic tends toward males, but the logo should appeal to either sex. The target market ranges in size from middle market firms to Fortune 100 corporations. Our clients are predominantly US-based corporations.

Our clients are responsible for achieving results and the concerned with mitigating against the risk of failure. They want their service providers to help them achieve results. Know-how, flexibility, dependability, and responsiveness are valued traits of service providers. Relevant experience serves to reduce risk of failure.

Our differentiation is based on providing high value services at very competitive rates as compared to larger consultancies. Our service delivery teams are composed of experienced consultants with large consulting firm experience. We bring professionalism, results-orientation, experience, pragmatism, and a dedication to client service.

WE LIKE THESE DESIGNS:

We are looking for a simple, elegant design that conveys a high level of professionalism. The design should be distinctive.

We are open to either using the full company name: Highlands Group, Inc. in the logo itself, or use of initials or other design elements as long as the design meets the criteria described here.

We are not set on any particular color(s), but color choice should be in keeping with the image we seek to convey.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

This is a new design, there are not any absolute must have elements to the design.

We are not looking for an edgy, informal, or cartoonish design. Please give consideration to how all design elements employed serve to convey our message.