Logo Design for Fleet & Industrial Paint Company
a logo project by matrix1

Creative brief

The buyer added updates to the brief. Read them.

LET ME TELL YOU ABOUT US:

We are an industrial and fleet paint manufacturer that stresses the importance of superior color match, product performance, state-of-the-art technology, and unmatched customer support. We offer a product line that consists of primers, clearcoats, color toners, and reducers.

HERE IS WHAT WE NEED:

We need a logo design for our new Z-line of products. We want to incorporate the Zolaball, which is attached as well as a lightening bolt for the "Z" and a shield. We would like to stay consistant with the following color scheme of blue, red, gold, or silver. Possible product names are: Z-shield, Z-coat, Z-prime, and Z-spec.

OUR TARGET AUDIENCE IS:

The prospective customers will manufacture items such as:
Fleet trucks, delivery trucks, public service vehicles, mass transit, construction equipment, farm and agricultural equipment, trailers, signage and billboards, and yaht/marine.

WE LIKE THESE DESIGNS:

We like the logo designs of Affinity Digital.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

Our product name/logo needs to display excitement, new state-of-the-art technology, performance, confidence, and experience. We would like to see the "Z" in the Z-line to really stand out and grab the customer's attention.