LOGO Design = Icon + Font + Fun!
a logo project by scottk2

Creative brief

LET ME TELL YOU ABOUT US:

Winnla is a site where users come to win great prizes.
Our tagline is "great stuff for free".

Winnla has been built to generate user traffic and send users to our main site, Cannla.com, an online auction site.




HERE IS WHAT WE NEED:

Our prizes draws last for a certain period. When this period is over the prize is drawn and winner announced.

We need an icon that represents this "countdown". This icon should make one feel that time is running out / something exciting is happening. we don't need it to look like a clock or stopwatch. Be creative.

We also need the logo to include our name Winnla.

Layout variations:

We require two layout varitaions

a) icon + text horizontally aligned. This is the typical logo for most websites and other media.

Here's an example of what our inhouse designer came up with:

http://winnla.com/


b) icon + text vertically aligned, to fit in 200x200px. We need this for our Facebook profile page.

For an example of what this may look like (the space to work with) see the logo here:

http://www.facebook.com/pages/Askables/16800962...


Color variations:

The logo will be used on a white background primarily.
However, we will also use it against a variety of colored backgrounds, so please include a white on color type variation in your examples.



OUR TARGET AUDIENCE IS:

Everyone that wants "great stuff for free".