Music-based logo for booster club social network
a logo project by chrisneal

Creative brief

LET ME TELL YOU ABOUT US:

Bandboostersonline.com is a new social network for booster clubs of school band programs. We have specific plans to launch comparable sites for other school music booster communities (choirboostersonline.com, etc.) in the future.

HERE IS WHAT WE NEED:

We need a logo for the existing site. It needs to be clean and uncomplicated--suitable for print materials or apparel embroidery at a later time. Also, we prefer that it be portable to future incarnations of this concept as described above. Therefore, something that is more music-based than specific to the band activity is preferred.

That being said, logos with the bandboostersonline.com text would be considered, but only if they can be easily adapted in the future for the other sites. Simple text-free logos (like the Facebook logo) are preferred.

OUR TARGET AUDIENCE IS:

Parents of students involved in school music activities. These consumers tend to lead very active lives, and being members of a niche social network, are relatively Internet savvy. We want them drawn to the energy and structure of the school music activity with something recognizable and hip. Definitely not cartoonish or cutesy.

Again, clean design is preferred. We don't have a corporate color scheme yet, so something that is neutral or leads us in an interesting direction will be ideal.

WE LIKE THESE DESIGNS:

logos from Facebook and Apple