B2B Company looking for a fresh LOGO for a new product!!
a logo project by ExploreIS

Creative brief

The buyer added updates to the brief. Read them.

LET ME TELL YOU ABOUT US:

We are a company that provides data services to personal automobile insurance carriers.

HERE IS WHAT WE NEED:

We want to bring a fresh presepctive to a new product we have launched called 'Violation Predictor', which tells carriers which drivers are likley to have a dirty driving record. We are looking for an innovative new logo that captures the spirit of the product visually.

OUR TARGET AUDIENCE IS:

Rather conservative, so it it important not to be overly abstract. We are in the business 2 business space, so the logo needs to be professional, but not stuffy.

WE LIKE THESE DESIGNS:

Designs that leverage the color pallete and fonts that is attached. Designs that allude to what the product is or does.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

A smart design that works well at a relatively small size. Simple is preferred over complex.