T-Shirt design for a concept
a clothing project by tisha

Creative brief

The buyer added updates to the brief. Read them.

LET ME TELL YOU ABOUT US:

The concept behind the T-shirt is to bring back the fearless kid in adults. This T-shirt is for adults in the age group 18-80.

As kids we are fearless. When we grow up, we hide behind our fears.


Example 1:
As a kid we would perform skateboard stunts on top of the hill to see if we can land on a pile of leaves. Sometimes we hit the pile .. at other times we would miss it and get bruised all over... that won't stop us and we would hit the board again to try harder each time having so much fun along the way

Example 2:
As a college kid, we would walk into the president's office to pitch an idea that we think would change the world .. we believed in ourselves and to make things happen... we believe in doing and taking risks.. we didn't care what others will think
When we grow up, we think and rationalize and think again to shoot down an idea before even acting upon it

We become fearful when we grow up in every walk of life - professional as well as personal

I can totally relate to this experience and through these T-shirts we want to help others bring back the fearless kid in them










HERE IS WHAT WE NEED:

A graphic for the front and text based maybe small logo at the back

The front of the T-shirt will have the graphic and the back will be text based - "I am a fearless kid" maybe with a small logo

It will be used on standard T-shirts and hoodies

I have some ideas on the graphic and am open to other creative ideas
Apply your creativity to suggest a good font for the text at the back as well

OUR TARGET AUDIENCE IS:

Men and Women in the age group of 18 to 80. I anticipate customers to be mostly in age groups of 20s, 30s, 40s

Wearing the T-shirt should activate the "fearless kid" in them.

WE LIKE THESE DESIGNS:

I do not have links to designs but here are few of my ideas -
"Fearless kid" riding a cheetah
"Fearless kid" fishing in a shark-only zone


WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

minimalistic, creative and tasteful will earn my points.. i would welcome suggestions on color and size. let me know if there are any clarifications required