Superhero Router Illustration with utility belt (cartoon or realistic)
a print design project by birdsallhead

Creative brief

LET ME TELL YOU ABOUT US:

The NETGEAR WNDR3700 is a super fast new router that utilizes new technology & will be the superhero of your network. We are creating a facebook "speed" contest & this will be the mascot. This mascot (cartoon style) will need to be shown in a view that will allow labeling of his "utility belt" items. The utility belt will hold the extra cool features.

HERE IS WHAT WE NEED:

An Illustrated Superhero Character that incorporates a router & makes it into a cool representation of the multi-purpose networking item

• A Superhero character with utility belt
- the superhero will have the WNDR3700 router as the body (fine to use it without the stand)
- be in a position that shows speed (possibly flying with one fist thrust up)
- can be cartoon, or a mix of cartoon & photo elements
- Needs to incorporate "8 antennas" http://www.netgear.com/ultimatewifi

Inspiration Samples:
http://www.istockphoto.com/stock-illustration-6...
http://www.istockphoto.com/stock-illustration-1...
http://www.istockphoto.com/stock-illustration-5...

• Utility Belt, or Some sort of addition that will show the 4 following features/items:
- DLNA (TV with DLNA written in the middle)
- USB Storage (USB Hard Drive with a connection cord)
- Security Lock
- Data Use Meter (see demo- chapter Broadband Usage Meter http://www.netgear.com/ultimatewifi)
- These items could be on a companion dog, or tool belt or in a tool box - but need to be incorporated


• A "superman" style emblem that has the NETGEAR "N" on it (purple is a key color) displayed on the cape or other part of the router: http://www.retroclobber.co.uk/movie-t-shirts/im...

Can include items such as:
- arms
- legs
- cape
- head


• Information/Demos about the Router:

http://www.netgear.com/ultimatewifi

http://www.amazon.com/Netgear-Rangemax-WNDR3700...

http://www.youtube.com/watch?v=FhOOWjubvj0

http://www.youtube.com/watch?v=h08YfTm0Oms

http://www.smallnetbuilder.com/content/view/309...



OUR TARGET AUDIENCE IS:

Facebook, Twitter & Social Media audience & attracting network specialists & buyers. It will be the mascot of a contest & could possibly be incorporated into some print items down the road (i.e. T-shirts or Postcards)

WE LIKE THESE DESIGNS:

http://www.istockphoto.com/stock-illustration-6...

http://www.istockphoto.com/stock-illustration-1...

http://www.istockphoto.com/stock-illustration-5...

http://www.istockphoto.com/stock-illustration-7...

http://www.celebritywonder.com/wp/Drake_Bell_in...

http://www.superherocd.com/webpage%20elements/S...

Product Photos:
http://images.google.com/images?hl=en&source=hp...


WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

- Must have the router either illustrated or as photo.
- Final delivery can be .psd or Illustrator
- The "N" superhero seal must be provided in Illustrator straight on