Logo needed for new line extension of eco products
a logo project by amgrwd

Creative brief

The buyer added updates to the brief. Read them.

LET ME TELL YOU ABOUT US:

American Greenwood is a manufacturer and supplier in the promotional products industry. We offer a large array of products: buttons, bags, drinkware, personal & travel items, key chains, etc. to our distributors. We have been successful with our plant-able products. We are looking to expand these products into a full line under a new name.

HERE IS WHAT WE NEED:

We need a logo for our new line of products. The line name is Sprout Tyme. Our Tagline is “Let’s get growin’!”
Products included in this line are seeded paper (Seeded paper is a biodegradable paper that has flower seeded imbedded in it. You plant and water the paper then flowers will grow), plants (wheatgrass kit, mini plant that attaches to a computer monitor) and seeds (flower, vegetable and herbs)
Our name and tagline have a fun, positive and easy going attitude. We would like our logo to reflect that. We would also like our logo to tie in with the products that we sell, that they are eco-friendly “green” products (most products leave no waste behind). Maybe have vines or leaves growing out of the logo. We definitely want color in our logo, green is the obvious choice, but we would be interested in seeing other colors incorporated in the design.


OUR TARGET AUDIENCE IS:

Our target audience is promotional product distributors. They are familiar with our company and our products. We are creating a separate catalog highlighting the products in our new line. We want our customers to see us as a leader in the plant-able products category.

WE LIKE THESE DESIGNS:

We want to see a creative design that evokes excitement and fun. We do not want to see clip art pasted next to a logo.

We really do not have anything in mind right now, but we will post ideas if we find things we like.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

-2 versions of the same logo: one with the tag line and one without the tagline
-Tagline must be in a smaller font than the logo

We do not want:
-No clip art
-We do not want a copy of an existing “sprout” logo; we know there are a lot out there.