Gaucho Wine logo
a logo project by GauchoWineNZ

Creative brief

LET ME TELL YOU ABOUT US:

Gaucho Wine is a New Zealand owned boutique wine importing company focused on importing high quality Argentine wines into the New Zealand market.

Our focal point is to sell to both the Restaurant trade and our wine club within NZ.

We do not want to just be seen as another wine importer, we want to develop a connection between the consumer and our brand so they feel part of the culture.

At the same time our target customers are sophisticated high net worth individuals that are looking for quality premium wine so the logo will need to be sleek and sophisticated.

Gaucho = Argentine Cowboy

These are the wines we represent:
www.bodegaelportillo.com
www.bodegascallia.com
http://www.viniterra.com.ar/



HERE IS WHAT WE NEED:

• We need a logo that will go on our website and be used for our business cards, letterhead and packaging.
• A very simple, modern, bold, strong logo maybe most effective for our target audience. Big steak, big wines.
• We are open to the use of colour in the logo maybe as associated to what the gaucho wears



OUR TARGET AUDIENCE IS:

30 yrs +
Wine enthusiasts
High net worth
Educated, well traveled



WE LIKE THESE DESIGNS:

http://www.bally.com/
http://www.jervoissteakhouse.co.nz/
http://www.prune.com.ar/
http://www.cibo.co.nz/about



WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

What we are not looking for:
• Italic fonts
• Cartoon characters
• Pastel colours
• Too much detail