Aerospace Engineering Firm Logo
a logo project by LoadPath

Brief updates

20-Sep-09 5:20 p.m. GMT

We're rethinking the incorporation of the Zia Sun since the submissions thus far have had it as a fairly dominant icon. We're hoping more for focus on satellites structures, and composite materials instead of rockets.

Also, please avoid orange as a main color - can be used as an accent.

Greys/Greens/Blues/Reds are good colors. We like the All Caps font that has the L & P as larger caps.

The logo and text should be on the same scale and both should be scale-able.

20-Sep-09 5:35 p.m. GMT

Someone sent us some questions that we thought everyone could benefit from the answers. here you go:


1..... What colors do you prefer? Grey/Blue/Green/Red (avoid Orange as main color)

2..... What type of font style do you prefer? If you have time take a peek at this web site.... http://www.urbanfonts.com/ This is a free font site. If you find a font that appeals to you, please give me the name.
We're open but have been using Biondi in MSWord for letterhead so far.

3..... Color of web background that you are thinking about?
Needs to be compatible with multiple backgrounds without changing font color.

4..... Do you want an separate icon? yes
Do you have a logo concept in mind? Simple but meaningful logo inside a shape
As in the way of shape, square, sphere, triangle etc......or a object such as wheel, key or hats ect.....
keywords: satelitte, composite materials, structures - something like this embedded in a circle, sphere, square, not sure about the triangle - you'd have to convince us.

5..... Is there tag line? Aerospace Structures -Design, Test, and Materials

6..... Would like gradient or solid colors? open to either. Like the gradient within the font in what we've seen.

7....Any web sites/companies that have logos SIMILAR to what you're looking for? Web address/ company name.
these are peers of ours so we don't want to be similar but these are logos we admire - fireholetech.com,

8.....Anything that you don’t want to see in your logo?
Too much focus on rockets.

21-Sep-09 5:08 p.m. GMT

Thank you all for your submissions, they are certainly helping us nail down exactly what we want. Going into this, we had no idea what the logo would/should look like, so we do appreciate everyone throwing their concepts out. I will attempt to summarize our current thoughts:

-The simple logo beside, above, or below ‘LoadPath’ is a good thing. This will allow us to use the logo as something standalone.

-The fonts are starting to look good…all caps with the ‘L’ and ‘P’ as large caps is preferred.

-Colors are looking pretty good as well. We are leaning towards the mulit- color approach where the ‘Load’ and ‘Path’ are different colors. Preference is towards the darker blues coupled with a red/marron/rust colors.

-Some of the vertical color gradients are also a nice touch. I am not sure how this will look if the ‘Load’ and ‘Path’ are different colors?

-The Zia symbol has been used creatively, but none are putting off the correct vibe. Perhaps it can be integrated as a secondary item within the ‘O’ of ‘Load’ or the ‘P’ of ‘Path’. What if the ‘O’ or ‘P’ were almost entirely filled in and the Zia was scratched through (yeah, yeah, I do not know all the graphics art terms).

-We are not a fan of the random symbols that do not say anything about the company. I will attempt to give some guidance of what would be more relevant. The term ‘loadpath’ is fairly common amongst structural engineers, and is used to describe how a structure (building, rocket, satellite, desk, anything) transfers an applied load throughout its internal members. As an example, if you pick up a 250 pound bar off the ground, the load path is from your hands to your arms, through your ribs and spine, through your pelvis, to your legs, feet, and back to the ground. You could change this loadpath by standing on one leg (more load in the leg supporting all the weight, and none in the one off the ground). We spend a lot of time designing test structures, rocket parts, and satellites based on the loads they will see and how we can ensure the structure will not be overloaded in one area or the other.

-Check out the logo for www.instron.com. These silhouetted dudes are pulling on a string (this company makes load frames that pull stuff apart). Is there anything we can do with a silhouette, stick, or other person pushing or pulling on a simple structure (rocket, satellite, a simple truss), or to the ‘L’ of ‘LoadPath’? If pushing or pulling on the ‘L’, how can we turn that into a standalone logo without requiring the entire name?

22-Sep-09 4:23 a.m. GMT

another way to think about what we do is structural design... i would be interested to see icons that suggest the structural design process

9-Oct-09 3:15 p.m. GMT

Thank you all for your continued submissions, and sorry for not getting feedback to many of you. I will attempt to summarize good/bad here:

Good:
-All caps font, 'L' and 'P' larger caps
-LoadPath is one word
-'Load' and 'Path' as two different colors has caught our eye
-Gradients add a nice feature if they are fairly subtle
-We definately want to have a standalone icon/symbol that can be used in place of the full "LoadPath" logo. I am thinking of the small places such as on the tab of my Explorer browser (crowdSPRING has a small 'cS' there-most companies have something similar)

Bad
-Airplanes
-Random symbols (there are some creative ones, but we like those that are pertinent to our company, company name, and/or industry)
-Cheesey, cartoon satellites and rockets (looking for something more elegant/simple)

Good Ideas
-Replacing one of the letters eith an icon/symbol
-Removing the 'L' and 'P' from the logo to make a standalone icon/symbol
-Combination of both possibly?