Old Toll Road Cellars
a package graphics project by sbrut

Creative brief

LET ME TELL YOU ABOUT US:

We are a family owned vineyard and winery in northern California that currently sells wine under two different brands and are looking for a third label to use to sell excess wine. The wine brand name is Old Toll Road Cellars, and the Old Toll road literally runs right through our property. This was the road between Mendocino county and Lake county and was the only access between the two regions for years. A new highway was built over 50 years ago and now the old toll road is barely used.

HERE IS WHAT WE NEED:

We need a label produced for a wine that will sell between $10-12 per bottle. The label size should be about 3 inches wide by 4 inches tall. The wine will sell primarily at retail wine shops and supermarkets. The wine is a 2005 Cabernet Sauvignon, and that needs to be on the label. the label should also have the name "Mendocino" on it as its appellation, or point of origin of the grapes.

OUR TARGET AUDIENCE IS:

Our target audience is everyday wine drinkers who want a good bottle of wine at a good price. Most of our wines are Estate bottled, which means the wine is produced from grapes that we own. many of our competitors in this price range buy bulk juice and bottle it. their wines are different every year, whereas ours are consistent. Our target audience would appreciate knowing that the wine comes from a specific place year after year.

WE LIKE THESE DESIGNS:

i couldn't find any other wine label designs on your site, but i would say the colors should be earth tones, the font should be readable from 3 to 4 feet away, not elegant, but not too cartoonish. it should convey a sense of space, should be authentic, not stuffy.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

the label should not be blue. Blue wine labels don't seem to work.