Logo design for Bloomearth.com
a logo project by CanadaXpress

Creative brief

LET ME TELL YOU ABOUT US:

Bloomearth is a social enterprise that provides carbon offsetting products to individuals and businesses. Proceeds from member purchases are used to fund greenhouse gas reduction projects such as wind farms and methane digesters. Bloomearth products include car emissions offset, airplane emissions offset, home energy use offset, organizations offset, and a weddings and other events offset.

HERE IS WHAT WE NEED:

A globe that blooms with bright colors (new eco world) from a stem and opens the petals that are on the outside, the old polluted world.

Make it memorable.

OUR TARGET AUDIENCE IS:

A middle aged, more educated, very slightly male biased audience.

WE LIKE THESE DESIGNS:

Graphically, I thought that everything should be represented with drawings and chroma level prevalence should be colorful and engaging with live color: yellow red blue and green. The logo and the writing could be represented on a yellow (shades) and red writing.



WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

The logo has to have two versions: one with our tagline and the other one without:

"creating a better tomorrow"