International Business Consulting
a logo and stationery project by marilynmaurer

Creative brief

The buyer added updates to the brief. Read them.

LET ME TELL YOU ABOUT US:

We are an international business consulting firm that serves as your personal extension to Italy and the entire European Community. We provide full-service offerings to businesses of any size and select individuals. Our team (attorneys, accountants, and other business professionals) provides complete representation for business matters including import and export, tax advice and representation, purchase or sale of real estate, and business entity formation and development. (see attachment for company name)

HERE IS WHAT WE NEED:

We need a logo that will be used on the Website, stationery, business cards, and other marketing materials. It should look good in color and b/w.

OUR TARGET AUDIENCE IS:

Our target customers are business owners/decision makers in the US who want to do business in Europe - and European business owners/decision makers who want to do business in the US. These people do not have the international representation/expertise needed which is why they come to us.

Most of our current clients and near-term future prospects would be Americans doing business in Italy or Italians doing business in America; however, we will be offering these services across Europe in the next year.

We also target law firms who need international expertise.

Our customers vary in size from very small to very large. We also do work for select individuals.

WE LIKE THESE DESIGNS:

We want something very professional, simple, and international. We would like to stick with the red and green Italian colors but not make them so dominant that it limits us to Italy. Dark blue or some other color can be added to the mix to make it more versatile.

We want the look of a law firm logo or large consulting firm logo.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

We do not want anything that includes the Italian flag, boot, monuments, etc. In fact, it may be best to do something with the name only – or with a simple design.