Smart Sedans Logo
a logo project by smartsedans

Creative brief

LET ME TELL YOU ABOUT US:

We are a transportation company in Chicago serving the the Chicago airports. Our focus is using only fuel efficient vehicles such as Hybrid sedans and and SUV s. We will be competing against existing car service company's in Chicago and our rates will also be comparative to taxi rates to and from Chicago airports. Name of the company is Smart Sedans

HERE IS WHAT WE NEED:

We need a logo that will stand out to the business traveler. We will be using this logo for out web site (www.smartsedans.com/dev) business cards and all future advertising such us Billboards and print.

OUR TARGET AUDIENCE IS:

Our target audience will be Major corporations looking to establish transportation accounts for there employees and clients. We will also target the taxi user that does not have a designated car service. We want to focus on affordability and convince of a fuel efficient car service that is friendly to the environment.

WE LIKE THESE DESIGNS:

none

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

everything is open