Cinch Online Banking
a small website (uncoded) project by nexcentri

Creative brief

LET ME TELL YOU ABOUT US:

Nexcentri currently serves credit unions across the United States, from the Hawaiian Islands to our home base in Tampa, Florida. We have management experience in companies ranging from start-ups to Fortune 50. We like to say: “Technologist first, with a PhD in credit unions.”

Nexcentri’s vision is dedicated to providing credit unions and their members with outstanding and trustworthy IT service.

The product is Cinch Online Banking. Cinch Online Banking is changing what credit unions expect out of online banking. Cinch not only removes the lengthy contracts and inflexibility of other vendors but also makes it affordable for a credit union of any size. Cinch is built on one basic principle: online banking should be easy, for both the members and the credit unions.

HERE IS WHAT WE NEED:

-Summary-

We’re looking for a design for a simple, sleek online banking system. The system will be used by credit unions across the United States. Our goal is to provide a beautiful, simple, cutting edge app that will make online banking a happier experience.

-Current Situation-

We currently have wireframes and a working demo that is 90% complete. The demo is here: https://webdemo.cinchbanking.com/Dashboard.aspx

The wireframe – aka structure – of the demo can not change. This includes dimensions and locations of all site items. However, every single aesthetic quality, should be redesigned. This includes typography, color palette, buttons (button sizes can be tweaked), icons, border treatment, patterns, and so on. The “emotional” / “look and feel” side of the design.

-Perception & Tone Guidelines-

Clean, simple, cutting-edge, sleek, innovative, friendly, elegant, beautiful

-Notes on Preference-

We like: Sans-serif typography and inspired use of complimentary color palettes. We will lean towards designs with a modern, we hate to say it but, “web 2.0” look and feel.

-Reference Files-

We have attached the placeholder logo, wireframe screenshots, and the set of design specs with specifics for each page.

-Single-Minded Message-

Beautiful banking.

-Other Notes-

• There must be a solid color behind the logo, as each credit union using this online banking will replace it with their own logo. The solid color background will keep it easy to replace that logo.


OUR TARGET AUDIENCE IS:

Our online banking tool’s target audience is credit union members from across the nation. This tool will be used by a broad range of people, from the technically savvy to people who use the disk drive as a cup holder, from old retirees to kids opening their first checking account, from the very wealthy to those living paycheck to paycheck. We want them to have the easiest, simplest, and most beautiful online banking experience possible.

WE LIKE THESE DESIGNS:

In no particular order:

* Action Method – web app interface – http://www.actionmethod.com/Tour
* Mint – marketng site and app interface – http://www.mint.com/
* Media Temple – http://mediatemple.net/
* Versions – http://www.versionsapp.com/
* Mail Chimp – http://www.mailchimp.com
* Wesabe – mktg site & web app interface – https://www.wesabe.com/
* Altura CU - https://www.alturacu.com/
* Livestream – http://www.livestream.com/
* Superfan – http://superfan.com
* Vimeo – http://vimeo.com/
* The Whitehouse – http://www.whitehouse.gov/
* Organizing for America – http://www.barackobama.com/
* atebits – http://www.atebits.com/


WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

We need a design for the Home, My Accounts, Transfer, and Profile pages of the site. Please see the attached set of design specs for specifics on page treatments and ingredients.