CONTEMPORARY HANDBAG COMPANY LOOKING FOR A LOGO!
a logo project by Navoh

Creative brief

LET ME TELL YOU ABOUT US:

Hi, We decided to start a handbag company in the middle of this economic time because we are offering a great value product with amazing quality finishes and retail price. Very affordable for that fashionista or that shopping addict.

The name of the brand is Navoh. pronounced - naa - voe!

Every season our dustbags will be the vehicle to help emerging artist promote their work so not only are we here to bring a fresh and affordable product to the market but our intention is to also help others while we are doing what we love. Check out our first designer we are promoting at our site: www.navoh.com



HERE IS WHAT WE NEED:

We would like to put this logo on our product (outside of the handbag) and packaging so something simple that people can relate to our brand would be the intention of it.

OUR TARGET AUDIENCE IS:

The girls that are buying our bags are in their late teens to 40 is the new 30 type of women. Women that enjoys being themselves, confident, professional but budget conscious. Our styles are versatile, contemporary with rich colors and contrast.

WE LIKE THESE DESIGNS:

We don't have anything specific but here are a few names that comes to mind.

www.toryburch.com and there are tons of handbag companies at www.ebags.com

we retail our bags under $100 majority of them at $89.99 and $99.99


WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

we would like to see a logo with a clean look. Simplicity is key.