crespo-siefert personaldienstleistung
a logo and stationery project by Siefert_

Creative brief

LET ME TELL YOU ABOUT US:

We are two women with different cultural background (german/spanish) and
with several years of experience in the Staffing service and temporary
employment service . We are going to start a temporary employment
service company in germany together, for which we need a “logo design“
including “the idea“ for the business papers and business cards. The follow
– up task/request would be the assignment to build a homepage.

HERE IS WHAT WE NEED:

The task is to develop (design) a representative company logo, which
embody following symbolism/associations:
• A place with a feeling of togetherness
• A place with human and individual support
• A place where you are in "good hands"
• Happiness, Success, Confidence
• Sophisticated
• For our costumers: only BestProfile – staff
Our “graphic logo” should reflects the value, which we bring into the
company. It is also very important for us, that the company appereance
evokes positive connotations or associations, especially due to the fact that
we think temporary employment service is often associated with less
positive associations (in Europe).

OUR TARGET AUDIENCE IS:

Customers are booth:
- companies (medium and big companies) which need staff to hire/lease for
a specific timeframe or project, they're experienced with this kind of work
- and people who want to work especially for projects or for a specific
timeframe, experienced workers (m/f)

WE LIKE THESE DESIGNS:

We love the asthetic of following website and company appereance
including logo design: http://www.nespresso.com

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

This is our style of presentation: • Down-to-earth, elegant, sophisticated, not
too technical, not too playful. • Logo name: "Crespo & Siefert"
"Personaldienstleistung"(subheadline) • We could imagine to use both
initials “C” “S” for creation of a typeface. We are open for different design
suggestions. "Crespo & Siefert" "Personaldienstleistung" could be
intergrated as subheadlines in the case of a typeface logo. • We see also an
independent round shape as logo. "Crespo & Siefert"
"Personaldienstleistung" appear then as subheadlines. We both like the
color blue, or combination of it with two or more colours. We like the font
„dacota“ or similiar and favourite round shapes. For subheadlines we go for
good readable fonts.