Logo and Promo Business Card for PowCloud
a logo and stationery project by drush

Creative brief

The buyer added updates to the brief. Read them.

LET ME TELL YOU ABOUT US:

PowCloud is a soon-to-be launched company that will provide a variety of applications-as-a-service to websites and software developers. Our services will all be 'powered by the cloud', instantly available, fully scalable, and easy for developers to integrate using web services. Our first offering will be cloud-based search.

HERE IS WHAT WE NEED:

Logo:
- looks as good in line-art as is does in color
- a base color to be used to support the logo and as a foundation for other designs
- logo delivered in vector format
- text treatment is very important
- graphical element(s) is optional (good if it helps support the company purpose)

Business/Promo Cards
- duotone up to full-color layout
- design that says: fun, reliable, easy-to-use
- location for name, email, and phone
- prominent website address: powcloud.com

OUR TARGET AUDIENCE IS:

Software Developers and Website Owners who are looking for services that cost-effectively allow them to improve the quality of the user experience on their sites. Our target audience uses a variety of open source tools and technologies, and is starting to experiment with cloud-based storage and other similar services.

WE LIKE THESE DESIGNS:

http://blogs.ft.com/techblog/files/2009/07/skyp...
http://bitelia.com/wp-content/uploads/2009/07/j...
http://campfirenow.com/images/logo_campfire-ful...
http://www.logotwo.com/wp-content/uploads/2006/...
http://www.logotwo.com/wp-content/uploads/2007/...
http://www.logotwo.com/wp-content/uploads/2006/...
http://2.bp.blogspot.com/_ILCIOCop1l4/SQXjRd1Fu...


WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

Text treatment is very important.

Must provide clear path to website theme/template