Logo for Runway Rumble, an urban collegiate competition
a logo and stationery project by lndour

Creative brief

The buyer added updates to the brief. Read them.

LET ME TELL YOU ABOUT US:

RR is an urban collegiate, runway styled/based, fashion competition. This is an annual event entering its first year. ( Essentially a pageant featuring groups rather than idividuals)

HERE IS WHAT WE NEED:

We are looking for a logo that will lend the program official credibility from first sight. We would like for the logo to grow to be iconic among our target. The logo will be used in all materials; registration, promotion, and other collateral. The artwork should be vibrant, involve fashion elements, and appeal to both sexes. The logo can be sexy, but not raunchy.

OUR TARGET AUDIENCE IS:

Our target audience is the black collegiate demographic. 18-25 yrs old, 65% female 35% male

WE LIKE THESE DESIGNS:

For the last three years the BET program "Rip the Runway" has had some very good logos. Also I like the visual for the CBS program "Fashion Rocks". The logos both express exactly what each show represents, an intersection of fashion and music! Also, I like the "America's Best Dance Crew" design. (I have posted a file of the "Rip The Runway" logo, and the most recent one is online, I could not isolate the image.)

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

The logo MUST communicate: urban, fashion, competition, college