Logo design for a financial services company
a logo project by vu

Creative brief

LET ME TELL YOU ABOUT US:

Our client Macrok is a small business providing financial services to individuals

Their caption/slogan - The Source of wealth

The specific services they offer are:

1. Commodities trading (Trading in gold, silver, copper, metals and currency - in the commodities exchange - similar to a stock exchange).

2. Financial Advisory and Portfolio management services

3. Stocks trading



HERE IS WHAT WE NEED:

We need a logo representing prosperity, stability and balance. The logo should be usable on our website, stationary and marketing material.

OUR TARGET AUDIENCE IS:

Individuals (primarily male) - who want professionals to manage their money, provide financial advise and facility to do the same - and importantly someone whom they can talk to...

(Not a big company like a Meryll Lynch or a big bank)

WE LIKE THESE DESIGNS:

We will like the design to have (not a must)

Happy Buddha – Signifying prosperity and fulfillment

Rock – Representing the source of what our company trades in – Metals, Gold, Silver

Triangle – Balance

Colors we like – Blue & white

Neutral colors – Purple & Orange


WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

We don't want - Black, brown, red and yellow colors.

We don't want more than 3 colors to be used (ideally 2)