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Logo and placemark icons for PublicSpaceMedia unit.
a illustration project by runeremoy

runeremoy has picked a winning illustration design

For $400 they received 27 design concepts from 9 designers!

  • Award 1
    logo2 by Timea

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Dates

Starts:29-Jul-09 8:37 a.m. GMT

Ends:3-Aug-09 8:37 a.m. GMT

Awards

Award 1: $400, was awarded to Timea

Formats

"EPS","AI (VECTOR BASED)","JPG"

Contract

Preview: crowdSPRING Contract

Materials

File 1: 1490087_CSantenna.jpg (223.3 KB)

File 2: 1490088_CS testmap.jpg (107.8 KB)

File 3: 1490089_CSpublicunit.jpg (2.4 MB)

Creative brief

LET ME TELL YOU ABOUT US:

Coastal Society is a Norwegian media company building PublicSpaceMedia units carrying short documentaries on the cultural and natural diversity of a city. We are deploying a prototype unit in Oslo in August (picture enclosed)

HERE IS WHAT WE NEED:

We need a logo (based on an existing illustration of an antenna dish enclosed)

We need a set of placemark icons in different categories either as
1. "popsicles" on a stick or
2. triangular naval flags on a pole.

(Choose one direction for your submission)

(rough sketches just to give you the general idea are enclosed)

The icon categories we would like to cover in this project are:

Michelin star restaurants (just one illustrated Michelin star)
Great Food
Budget Food
Bars
Music
Great views
Hikes
Arts
Transport
Special places
Gay scene
TouristTraps

(Further icons in follow up project)

The icons will be used as placemarks on a large touchscreen (92") placed in a public space.
For navigation on the touchscreen each icon will need to be approx. 50-70 pixels wide.

The icons will also be used on the projects website and in print applications.




OUR TARGET AUDIENCE IS:

"Backpackers" with a goldcard. Age 28+
We are targeting people (locals and travellers) who have been around the block, and who do not want to waste time on tourist traps, bad food and crappy experiences. People who are looking for stuff the locals know, stuff that would not necessarily make into the ordinary guides - maximum experience in the short time available.

We want them to trust us to find special places and special stories that are not paid for by advertisers but selected by someone like themselves.Slightly different, trustworthy and playful.


WE LIKE THESE DESIGNS:

wired.com
tripadvisor.com
37signals.com


WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

We like the colours:

Deep purple RGB 114,47,74
Strong orange RGB 255,90,43
Orange burnt RGB 242,131,34
Blue RGB 79,129,189

But we are open for suggestions...