Diamond Collection Lodging Category Logo
a logo project by bmegless

Creative brief

The buyer added updates to the brief. Read them.

LET ME TELL YOU ABOUT US:

We are launching a new boutique lodging category called the "Diamond Collection". Small hotels, lodges, and inns will apply to be part of a small exclusive collection--the “Crem de la crem”--if you will. Each property will be carefully screened and only the best will be admitted.

Then, we'll go out and market these properties to affluent travelers.

Being part of the Diamond Collection of properties will be a key differentiotor that we want both properties and travellers to understand.

HERE IS WHAT WE NEED:

We need a logo craeted that we can use on a yet-to-be-created website, emails, and print materials. Also, we'll be using the logo on plaques and stickers and badges that a property can display at their property or on their website so that potential customers will knwo they are a member.

We'd like the following flavors:
- black and white
- inverse
- full color (if applicable)



OUR TARGET AUDIENCE IS:

Owners of high-end small hotels and inns and affluent travelers aged 35+.

We want someone that is considering staying at or applying to be a Diamond Collection property to understand that this property is part of a very exclusive group. Since each property has been carefully screened and selected based on stringent requirements--so if they decide to stay at a Diamond Collection property, they'll have fantastic time and their expectations will be exceeded.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

We need the logo to communicate value, luxury, premium, quality, luxury.