Logo for Detroit Bakery, Sweets By Rosie
a logo project by jeffwoelker

Creative brief

The buyer added updates to the brief. Read them.

LET ME TELL YOU ABOUT US:

My mom has recently decided to start selling some of her home confections - caramel apples, chocolate covered pretzels, brownies, candies, cakes, pies, etc. I'm actually really proud of her and so I'm helping her get her business off the ground. I don't think we want to incorporate too much in terms of food imagery into the logo (a cake, a caramel apple, etc), as that might pigeonhole us. I think it might be best to shoot for some kind of cute type treatment with some design flourishes that we can then use overall as opposed to having people just associate cakes or some other food item, as our menu is going to change.

HERE IS WHAT WE NEED:

I'm working on the website as we speak, but we need a logo to get us going. We'll need illustrator and/or photoshop files upon completion.

OUR TARGET AUDIENCE IS:

Mostly women - 25 to 50.

WE LIKE THESE DESIGNS:

The color scheme should be sea colors: pale turquoise blue and a pale lemon yellow, or navy blue and white. If you come up with another color scheme, we may consider it, so if you think you need to break outside of this, let us see what you can do.