Beverage Logo
a logo project by TriumphMedia

Creative brief

The buyer added updates to the brief. Read them.

LET ME TELL YOU ABOUT US:

Crudo is a beverage company launching a new non-alcoholic, non-carbonated drink. Beverage is scientifically formulated to alleviate the symptoms of hangovers after excessive drinking and reduce the likelihood of being hungover when consumed the night before.

Two key consumption times:
At the end of the night as patrons head home
The next day when suffering hangover symptoms

Drinks will be sold at clubs/bars as well as retail outlets.

Our brand personality is carefree and relaxed. Flavor is crisp and refreshing. Best enjoyed in Summer.

liquid colors: Dark blue/purple; light yellow/green; red; clear

HERE IS WHAT WE NEED:

1) We require a unique and stunning logo that will stand out from the crowd. Primary logo use will be on the label and needs to bounce off the shelf when situated in a fridge next to all the other drinks.

Logo should incorporate an emblem and copy: “crudo”

2) Slogan “drink after drinking”. Slogan will always appear on packaging, but not necessarily always next to the logo. That said, obviously these two elements need to sit well together.


OUR TARGET AUDIENCE IS:

1: 18-35 yr olds; social people who enjoy partying.
2: People who have concerns about hangovers and may be working the next day (health conscious).

Consumers should associate our brand with great parties and the beach

WE LIKE THESE DESIGNS:

www.corona.com - simple color scheme; logo has regal & traditional feel. We would like to replicate the corona affiliations.

We very much like the idea of a royal/country emblem type feel.

http://www.thedieline.com/.shared/image.html?/p...
- simple, mysterious, unique

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

Don’t want to see too many colors – keep it to two or three at most. Simplicity is important.