Provord - Logo for soon to be launched site
a logo project by DevCloud

Creative brief

The buyer added updates to the brief. Read them.

LET ME TELL YOU ABOUT US:

We all own things of importance and value whether it be a classic car, piece of art, musical instrument or a character property. To know the provenance of these items (the origin and history) adds to their appeal and value. Provord [Prov-awrd] is an object centric web application that allows you to set up a Provord (Provenance Record) for objects, detailing their history, work you have had carried out on them, money spent full multimedia records etc ready for transfer to the next owner of the item. Documented history and records increase values and make selling these items easier.

Consider the example of a classic car, Provord allows you to keep restoration history (pictures, videos), vehicle and maintenance history, historical documentation and point in time media records in one central location. This comprehensive 'Provord' could be used simply as a personal record or to help sell the vehicle when the time comes and is transferred to the new owner at the time of sale. The classic car could just as easily be a house, a musical instrument or a piece of art, each having their own Provord adding to the items appeal and value.

History adds value and Provord is an online web application that allows you to manage these history in one central place.


HERE IS WHAT WE NEED:

Provord does not yet have a corporate identity and we wish to grow this by starting off with a logo design to be used in all media format but primarily the web. Provord is a web 2.0 style site so we are looking for something bold and contemporary fitting in with current trends but we are starting with a blank slate. We are looking for the CrowdSpring community to inspire us.

OUR TARGET AUDIENCE IS:

Joe Public is the audience, Provord is used by anybody with items of value. These could be but are not exclusively high value items that people feel benefit from having a provenance record.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

We don't want anything fussy, you may decide to link the logo to the concept by way of a picture, you may just concentrate on the name, we are open to both. The key is keeping it contemporary, this is 2009 and the logo should reflect that. The logo should be a bold statement but refrain from being tacky or juvenile.

It all sounds a bit broad then submit some concepts, we know what we like and what we dislike but don't have anything in mind for this project so will consider anything. We will feedback within 12 hours to let you know if you are on the right track or ask us if you have any specific questions.

Good Luck.