Belle Curves
a logo project by ShannonHarlow

Creative brief

The buyer added updates to the brief. Read them.

LET ME TELL YOU ABOUT US:

Belle Curves sells figure enhancing bras, sports bras and swimsuits. The website currently under constructions is mybellecurves.com

HERE IS WHAT WE NEED:

Belle Curves is sells figure enhancing bras, sports bras and swimsuits. We need a logo, business card, and stationery designed. We would like for the logo to able to be printed on our products. All or part of the logo will printed on the bras, sports bras, and swimsuits. In addition our hope would be to extend the design to the overall look and feel of our website which is currently under development. Depending on the outcome of this project, we may ask the winning designer to help us with the design of our home page, plus a few internal pages.

We would like a logo that will pretty much stand the test of time. We would like something that is simple and clean. Please do not use glitter, 3D animation, or other heavy treatments.
Please use 2-3 colors maximum. The logo should also translate well to black and white if necessary.

Here are a few thoughts to consider regarding the creative. Given our target audience and products we would like something that is visually appealing and feels both high end yet also vibrant and energetic. Belle Curves means beautiful curves in Italian. We would prefer for the logo to have soft edges and a curve or curves incorporated into the design.

We have attached some artwork that we like that we have used for several powerpoint presentations on the company. Feel free to create something that would coordinate along with this or you can come up with an original idea of your own. We posted it so you could see a sample of something we liked but don't let it limit you.

OUR TARGET AUDIENCE IS:

Our target market is Women ages 18-49, and has relatively higher disposable income.

WE LIKE THESE DESIGNS:

Not sure if this will be helpful at all, but we like the overall "look and feel" and execution of these logos/websites.

www.marthastewart.com (like look and feel, we like blue, but not sold so much on turquoise color)


WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

We would like our logo to be as distinctive as possible, and different from competition. We do not want to look like any of our competitors which include the following:

Victoria’s Secret at www.victoriassecret.com
Champion Sportwear at www.championusa.com/Champion/Departments/Women-...
Nike at www.nike.com
Hanes at www.hanes.com
Target at www.target.com
Addidas at www.adidas.com
Jockey www.jockey.com
Natori at www.natori.com
Moving Comfort at http://www.movingcomfort.com/
Playtex Bras at http://www.playtexbras.com/
Olga at www.olgalingerie.com
Bare Necessities at www.barenecessities.com/
Calvin Klein at www.calvinklein.com/home/index.jsp