Business Directory
a print design project by lowry

Creative brief

LET ME TELL YOU ABOUT US:

The Lowry Community Master Association is a property owner's organization/neighborhood organization in Denver, Colorado. The LCMA is comprised of residential and commerical owners. As a way to promote the local businesses in the community, we want to create a business directory. Lowry is a former Air Force Base that has been redeveloped into a mixed-use community.

The Mission of the LCMA is as follows: The Lowry Community Master Association is a unique association representing all residential and commercial owners within the community. In keeping with its designation as a landmark urban community, the mission of Lowry Community Master Association, Inc. (LCMA) is to enhance and preserve the value of the Property by administering the Master Declaration of Covenants, protecting financial assets, maintaining common elements, and working to promote quality of life for those who live, work and play in the community.

HERE IS WHAT WE NEED:

We need a 1 page (front/back) print business directory that lists type of business (Restaurants, Schools, Retail/Shopping, Services, Sports/Recreation, Landlord Contacts, Healthcare/Doctors/Dentists and Other are the categories), the business name and contact phone number for 135 businesses in the community. The purpose of the directory is to serve as a quick reference for the residents in Lowry to look up local services. The directory will be printed on heavy stock paper so it can be hung on a refrigerator/placed in a desk and used throughout the year.

OUR TARGET AUDIENCE IS:

Our audience are residents and families that live in our neighborhood. Concepts we want to convey: community, local, merchants, quality of life, professionalism.

WE LIKE THESE DESIGNS:

No more than 4 colors please.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

We must incorporate "Brought to you by the Lowry Community Master Association, the property owner's organization for Lowry" and our logo (see upload).

Also uploaded is a sample of the content that will be incorporated into the directory.