Buzzworthy Coffee Co
a logo project by jt_stephenson

Creative brief

The buyer added updates to the brief. Read them.

LET ME TELL YOU ABOUT US:

We are a new coffee shop opening up in an old neighborhood that is up and coming. We have a uniqu / fresh style and feature new products every month.

HERE IS WHAT WE NEED:

We need a logo that combines styles from both new and old. We have several logo's that appeal to us from both back in the day, as well as more modern look / feel. We would ultimately like a logo bound within a circular shape if possible, and leverage mostly solid colors.We are looking for vector artwork. Colors are optional at this point, and we would liek the "B" to be a combo of the letter and a bumble bee (see uploaded artwork".

OUR TARGET AUDIENCE IS:

Our customers are going to span from 16 to 54. We are less concerned about appealing to this broad range, and overall building a recognizable brand within the area :)

WE LIKE THESE DESIGNS:

We'd like the font to be more of an old style font (similar to the Acme lable we uploaded), and we are looking to have the word "Coffee" match the style of the gorilla coffee logo. We like how fresh and extensible the Gorilla logo is, and are looking for a simialr style to this logo. We like the solid colors, and cohesiveness of the brand. We'd lean more towards this style, but with an "older" looking styled buzzworthy" swooping accross the center liek the Acme logo, and our styled B somewhere pominent.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

We must have the "B" that looks like a bumble bee and the words "Buzzworthy" and "Coffee" worked in as well. We'd prefer to have "Washignton Roasted" worked in subtly, but not a requirement. No more than 3 colors within the logo (not including the use of white, so feel fre to use this too)