Design toddler food alergy tee shirt
a clothing project by dug

Creative brief

The buyer added updates to the brief. Read them.

LET ME TELL YOU ABOUT US:

We sell teeshirts and accessories for mums. This series of designs is to help mums with allergic kids feel better leaving their tots with new carers (like going away on camp or sleepovers etc).

HERE IS WHAT WE NEED:

We need a set of six graphics (one per food item: peanuts, strawberries, eggs, milk, shrimp or prawns, kiwifruit) to convey the message "do not feed this child peanuts". Originally, we were thinking of a traffic sign (no parking, no entry, etc.) a red circle with a bar crossing out a picture of the food.

While we still feel this is a strong design route, we're open to suggestions. The number one message this graphic has to convey is "DO NOT FEED XXX TO THIS CHILD".

OUR TARGET AUDIENCE IS:

Families, mothers and mothers to be. Nurseries, child-care professionals, public child-care venues.

WE LIKE THESE DESIGNS:

We feel the design should be very elemental, have clean lines and have a certain 'disarming' (a better way of saying 'cute') quality. For reference, see the style of http://www.miffy.com/

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

Each teeshirt design must only show one food item. The item should be recognisable as universally as possible.