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RAW Essentials retail packaging design
a package graphics project by skrane

skrane has picked a winning package graphics design

For $450 they received 93 design concepts from 16 designers!

  • Award 1
    Be different. by phase1

Over 25,500 small businesses - and some big ones - trust crowdSPRING with custom logo design, web design and writing services. 96% of them would recommend that you try us too.

Find out more
Dates

Starts:6-Jul-09 8:06 p.m. GMT

Ends:9-Jul-09 8:06 p.m. GMT

Awards

Award 1: $450, was awarded to phase1

Formats

"EPS","PSD","AI(VECTOR BASED)","PDF"

Contract

Preview: crowdSPRING Contract

Materials

File 1: 1359660_RAW.LOGO.ai (1.0 MB)

File 2: 1359661_RAW.LOGO.ai (1.0 MB)

File 3: 1359667_CertifiedRAWlo... (1.1 MB)

File 4: 1359674_Raw-give 5 pc ... (34.2 KB)

Creative brief

The buyer added updates to the brief. Read them.

LET ME TELL YOU ABOUT US:

We have a company called RAW Essentials that is a skincare company with unique positioning - all are key ingredients are raw (meaning - they are NEVER heated).

The existing line is currently sold on a tv shopping channel. The existing packaging is pretty bare bones because shopping channel customers have already paid for the product before they recieve it ...and accordingly - the packaging isn't important.

We are now looking to expand to retail stores where the packaging is VERY important.



HERE IS WHAT WE NEED:

We need to use our existing Raw Logo (or a simpler representation thereof) in new packageing design for retail.

I want this packaging to convey:

- raw
- nature
- quality
- simple
- luxury
- bit upscale without looking precious,
- simpler, fancy
- innovative or unique
- perceived as being unusual

Carol Alt created the line. Might be a good idea t0 google "Carol Alt" super model because we want the line to represent her and capture her essence.






OUR TARGET AUDIENCE IS:

Woman age 25-54

Brief updates

6-Jul-09 11:30 p.m. GMT
For look and feel - check out our website at www.rawessentials.com

6-Jul-09 11:30 p.m. GMT
The Raw-gime 5 pc kit jpg will give you an idea of what our current products look like - we would like to upscale it from here for retail.
8-Jul-09 12:29 p.m. GMT
Hi - from #34 on ...I AM LOOKING FOR A COMPLETELY NEW DIRECTION THAT IS LUXURIOUS. MOST OF THESE LOOK LIKE THEY SHOULD BE IN A DRUG STORE. WE WANT TO SELL TO BOUTIQUES AND SPECIALTY DEPARTMENT STORES.