Unique, non-stuffy logo needed for accounting and consulting business
a logo and stationery project by klkutlenios

Creative brief

LET ME TELL YOU ABOUT US:

The company name is Liaison Accounting & Consulting, LLC, and will provide outsourced accounting services to small businesses.

HERE IS WHAT WE NEED:

A logo is needed for website and other written promotional material, and this logo will also be used to design business cards and letterhead for correspondence and invoicing.

OUR TARGET AUDIENCE IS:

The target audience are small businesses who may not have the resources for a full-time contoller or CFO, and would also benefit from ongoing consulting projects on how to more efficiently and effectively manage their business. In addition, our services will coordinate necessary financial services with a company's CPA firm, along with the company's accounting staff, and these services will be communicated in layman's terms.

We would like our customers to consider us a partner in their growth and success, and to use prior experience to streamline their necessary financial services (audit, tax return, etc.) by shifting the workload to the right people for the job. We would also like our customer to turn to us for any necessary "translation" of accountng requirements dictated by their CPA firm into user-friendly language.

WE LIKE THESE DESIGNS:

We would like something unique (but doesn't everyone?), not something too off the wall, as we are selling financial services and don't want to come across as too silly - very un-accountant like. Something in a bold color, but no bubbly font or cutesy images. A clean, more modern-looking image would probably be best, without a ton of detail that might clutter up a business card.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

Nothing in the beige family, please - too boring, even for a CPA. And, as mentioned above, nothing that is too cartoonish.