Classic Italian Beef Website (Concepts only for 2 pages)
a small website (uncoded) project by JohnBernard

Creative brief

The buyer added updates to the brief. Read them.

LET ME TELL YOU ABOUT US:

We are introducing a new food product called Papa Charlie's Italian Beef which will be on store shelves this fall. The beef is made from an old Italian family recipe. The Mother and Father of the family along with their children are featured prominently in the packaging and promotional material. In everything we do for the marketing material, we focus on the food and the family. Both are heroes.

HERE IS WHAT WE NEED:

The packaging has been designed. We need a design for the website's home page and one interior page that builds on that design. The focus should be on Italian heritage and family. We do not want a giant shot of the food or package. The website design needs to be elegant and old-world classic. The website will tell a story about the family and its heritage, so it needs to feel like an epic. We need 2 page: 1) Home page and 2) Interior page.

OUR TARGET AUDIENCE IS:

Moms who serve their families and guests hearty meals. They like to grill hamburgers; they serve steaks.

WE LIKE THESE DESIGNS:

A great example is: www.thegodfather.com/
Think more movie website than a typical package good site, from like Kraft or Kellogg.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

See wireframes.
Must have: logo and family photo.
All are available in download (zip file with logo, family, product, food, wireframe for home, wireframe for interior page)