Investment Group logo and stationery
a logo and stationery project by akram

Creative brief

LET ME TELL YOU ABOUT US:

HealthFirst Investment Group, Inc.(HFIG) is focused on the emerging health care solutions market. HFIG starts new ventures, backs successful entrepreneurs and accelerates the growth of existing companies focused on innovative solutions to health care challenges. We have extensive experience in healthcare, internet technology and consumer-oriented services.

Consumers represent the new force in healthcare. U.S healthcare spending today is close to $2 trillion and averages $6300 per individual per year. Healthcare spending is rapidly growing as a total of our GDP, representing almost 16% in 2004 versus 7.2% in 1970. Clearly, this is a trend that cannot continue. Many payers including the U.S. Government, State and Local municipalities, employers and unions are focused on controlling the spiraling costs of health care. One of the strategies that these groups are encouraging is cost shifting an increasing burden of health care expenditures to patients/consumers.



HERE IS WHAT WE NEED:

logo, stationery (business card, note card, letter, envelope)

OUR TARGET AUDIENCE IS:

target audience is executive level professionals, and they need to believe that this company is 100% competent, an industry expert, trustworthy, and professional. Also want them to view us as innovative and results-focused.