Kennedy's American Barber Club
a logo project by ndnproductions

Creative brief

This is for a new upscale men's barbershop that offers everything for the discerning gentleman. From young professionals to baby boomers. We also offer straight razor shaves. When you walk through the door you'll see all wood flooring, oxblood leather chairs and white wainscoting about 6' high.

Think nostalgic america like Elvis, Frank Sinatra, President Kennedy etc.

It is designed just for men and you do not have to but we encourage becoming a member which gives you unlimited haircuts, straight razor shaves etc.

I would like to see the concept with a barber pole in it if possible but am open to seeing it without. I'd also like Kennedy's to be the dominant word in the logo, with the secondary wording "American Barber Club" below the word Kennedy's in smaller font.

The color scheme is wide open but I'm thinking it should be sort of a bright maroon/deep cherry red with black and white, or maybe deep navy to replace the black and to give us a "red, white and blue" feel without being too cheesy.