Help me develop the graphic representation of who I am and what I do!
a logo and stationery project by Tracy

Creative brief

The buyer added updates to the brief. Read them.

LET ME TELL YOU ABOUT US:

Am an independent/freelance public relations practitioner with more than 15 years of experience in the field of communications. I provide writing, editing and media relations services to small businesses and non-profits.

“Robin” and “Tracy” are my first and middle names—so my company really is me.

While personally I am hopelessly attracted to hot pinks and girly things, my business world is strictly professional. Most of my clients are fairly traditional and conservative. They make a significant investment in public relations services. My logo needs to reflect my professionalism and the high-quality product and services I offer. The graphic representation of Robin Tracy Public Relations must help instill confidence in the decision making process.


HERE IS WHAT WE NEED:

My independent public relations company—Robin Tracy Public Relations—needs a logo and business cards/stationary collection. The logo will be the foundational building block for all of my marketing efforts and will be used with:

= My blog (http://www.robintracypr.blogspot.com/)
= My website (www.RobinTracy.com)
= Invoices/statements
= Powerpoint presentations
= T-shirts
= Twitter
= Facebook business page
= Online and traditional ads

You get the picture, right?


OUR TARGET AUDIENCE IS:

small business owners, ministries, book authors/publishers,

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

Sky’s the limit on design ideas but keep these in mind:

My professional style is both elegant (but not stuffy or fancy!) and vibrant.

The name (Robin Tracy) must be included in the logo, together with a “bug” or icon that can be used as a brand icon, independently from the name.

Robin Tracy can be presented:
= With a hyphen or other symbol between: Robin-Tracy, Robin.Tracy, etc.
= As one “word” but the two words must be distinct: RobinTracy, ROBINTRACY, etc. Not robintracy or ROBINTRACY

Incorporate the tagline: Be heard. Be seen . Be known

The logo does not need to include “public relations” unless the design supports it.

Design must be useable/recognizable in B&W as a 1-color and reversed (white on black)

Design should be elegant, sophisticated, easy-to-read, clean (but not sterile) and friendly and a little bit playful but professional

The logo should stick with you and feel like a brand rather than just a company name

Should impart confidence

MUST appeal to both male and female decision makers

2-Color or 4-Color are OK.

Please show your entry on a white AND black background

AVOIDS:

Business stationary collection should not incorporate a full bleed as I will be printing from my color jet printer ONLY initially, which is not capable of printing full bleed.

**Business cards will be done at a printer so a full bleed can be incorporated into the design of the business cards if needed**

No 3-D, No reflections

No cheesy clipart

Avoid creating a super horizontal logo that won’t work well in narrow spaces.