Eco for Two is a green cleaning start up that needs a logo to launch our products and website.
a logo project by nmarselle

Creative brief

The buyer added updates to the brief. Read them.

LET ME TELL YOU ABOUT US:

The name of my company is "Eco for Two" the tag line I want to be with the name is "Good for you, Good for the environment" Our products are kits to make your own eco friendly cleaning supplies, we supply the essential tools and containers and the customer fills them with natural ingredients to create cleaning products for all your household needs. It is all about Green Cleaning! I am the creator and founder of the company and a stay at home mom who is very passionate about the health of my family as well as the impact we are all having on the environment.

HERE IS WHAT WE NEED:

I am in need of a logo that is powerful yet simple and to the point. I am not only trying to create this product line but create a "Brand". I would like it to be professional looking.
I have been playing with the idea of having the earth/planet be the "o" in either Eco or Two? I have even thought of bubbles to be incorporated into it since my products are for cleaning.
My thoughts are trying to combine a symbol of "environment" and "you" (mankind) somehow with in the logo. Once the logo is developed I then would like to incorporate some print design and package graphics. Package graphics are very important once securing the logo design. I would like to get labels printed for my products ASAP. That being said, I would like to be able to incorporate some part of the logo or symbol in the logo as a watermark or background design. So keep this in mind when designing the logo. We plan to have the logo on our web-site, re-usable shopping bag, clear bottles of various sizes with white lids or sprayers.

OUR TARGET AUDIENCE IS:

My target audience is most likely women who are in their 20's and up. Anyone responsible for buying the cleaning products for their home. Those with children who want to keep chemicals out of their home. The health conscious consumers and environmentally conscious consumers. Those who typically buy organics.
My audience is ever changing and seems to be growing as society becomes more aware of harmful chemicals and their impact on our environment and ourselves.

WE LIKE THESE DESIGNS:

I have been looking at natural earth-tone colors; greens, blues, browns, tans. I definitely see green in it. I like artsy and whimsy but want the company to have a very professional look and feel. The font needs to be clean and readable nothing to fancy or cursive.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

Must have a planet or world,
Must have the name: "Eco for Two" and the tag line" Good for you, Good for the environment"