Promotional Banner Ad in 2 different sizes
a ad banner project by AndiChap

Creative brief

LET ME TELL YOU ABOUT US:

For nearly 50 years, Nightingale-Conant has been one of the world’s largest producers and publishers of professional and personal development, wealth building and self improvement audio programs. Our audio library includes over 400 programs available on CD, DVD and MP3 by authors, such as Earl Nightingale, Wayne Dyer, Zig Ziglar, Tony Robbins and dozens more. Please feel free to visit our website (www.nightingale.com ) to get an idea of our products and services.

HERE IS WHAT WE NEED:

We need a 728x90 banner ad and a 300x250 banner ad to promote our “How to Prosper in a Downturn” audio program by the Harry S. Dent.
So the same design but resized so the final banner is in both the 728x90 and the 300x250 size.


The banner will link to this landing page: http://www.nightingale.com/offers/Prosper-In-A-...

The BANNER should include this copy:


The Truth
about the economy
and what's coming in the next 10 years!
Learn More (button)
www.nightingale.com (small font in lower corner)

Banner can include animation. Animated ads can be formatted as either .GIF and Flash files

The banner will be used on Google's ad network as well as other websites where we promote our products.

Banner specs:
Banner ad file must be 50K or smaller.
Size: 728x90 and 300x250



OUR TARGET AUDIENCE IS:

Our current customer file is about 52% male / 48 % female ages 32-55, with the majority being professional/business individuals looking for personal and professional development.




WE LIKE THESE DESIGNS:

Fonts that are easy to ready.



WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

Please nothing that looks gimmicky.