Tee-Shirt Company Logo
a logo project by defunktees

Creative brief

The buyer added updates to the brief. Read them.

LET ME TELL YOU ABOUT US:

defunkte.es spawned from personal entrepreneurial failures and the desire to retain some of the creative energy and history established during companies life cycles. It is a well known fact most businesses will not succeed, but what about all of the artwork and brand loyalty left behind?

Hopefully that is where defunkte.es comes into play. Part tee-shirt apparel site, part defunct company wiki, the companies may be gone, but the artwork and and memories live on.

HERE IS WHAT WE NEED:

We need a logo using either of two spellings:

1. defunkte.es
or
2. defuncte.es

and the slogan Defunct Brands. Revived (or if you have other suggestions)

The design should be minimalistic. Represent the re birthing process. Born again if you will. Organic. Simple. Modern (Web 3.0). Show me your version of the next generation web.

Our website will have a lot of white space. See our splash page @ www.defunkte.es to get a sense of simplicity.

OUR TARGET AUDIENCE IS:

Probably the Geeky, Techie, Artistic, & Nostalgic types. Slightly more affluent. Design and trends are important to be observed, not necessarily followed!



WE LIKE THESE DESIGNS:

Cool sites:
http://www.sofamade.com
http://www.crowdspring.com
http://www.apple.com
http://www.nest-living.com
http://www.paulsmith.co.uk
http://www.vitaminwater.com
http://www.arihirvonen.com/

Colors:
Whites
Pinks
Greys

Font:
Probably Sans-serif
Modern

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

No clipart. Yuck!

I want to look at the logo and say wow, nice, I get it.